Global 20
GLOBAL 20
Successful global brands focus on presenting a unique, meaningful, and enduring image to its target market. Maintaining a consistent global approach allows consumers to find and understand the brand wherever they are and creates global brand loyalty.
Global rankings help enterprises strengthen their brands on an ongoing basis. It is not surprising that the brands with the highest asset value, and those which have had the largest increases in value, operate as single brands worldwide. Obvious examples of these can be found from the top brands in global brands rankings.
CELEBRATING SUCCESS
Blue Star Award is an ‘avant-garde’ selection platform to celebrate success of brands, CEOs, public figures, factories and emerging brands.
Blue Star Award is created to honor and generate public recognition of the achievements and positive contributions of brands, factories, CEOs, public figures and working professionals in Egypt. Blue Star Award is certainly a distinctive honor based on current year market standing measured by consumer preference & expert analysis.
The award has a range of categories suited for any successful organization, brand, factory, CEOs, and public figures to tell their story.
Blue Star Award
Blue Star Award is a brand owned by Media Hatem Salem Communication Group, the owner and former organizer group who granted ratings, crowns and prizes at the following Global and Local events
- Tourism & Shopping Festival since 1997
- International Branding Conference since 2009
- International Chocolate Festival , Paris/Cairo since 2010
- Cairo Fashion Week , established New York 1943, since 2015 Cairo
- Cairo Mobile Film Festival, 20 countries awarded since 2016
Media Hatem Salem Communication Group delivered awards and evaluations were conducted by expert committees who honored and awarded hundreds of bodies, companies, individuals, cinemas and international and local business players.
BE THE STAR
It is time to shed light on this success and allow the broad economic and media community, and everyone interested from your audience and customers, to recognize this success.
Winning Blue Star Award is the highest possible accolade and will elevate your business and highlight your brand.
Be prepared … you will express that with a movie, messages and multiple media and advertising.
WHY “BLUE STAR” AWARD?
Spend any time watching the night sky and you will recognize that stars have different colors. Some are white, others are yellow or red, and some are blue.
The color of a star comes from its temperature. The coolest stars appear red, while the hottest stars are blue.
Blue stars are blue because of the temperature of their surface. They are so hot and much more massive than the cooler stars in other colors.
Be a Blue Star Member.
Welcome to the Blue Star Award.
Blue Star Award CEOS
At the heart of every successful business is a CEO committed to driving it forward; a task that cannot be taken on lightly in today’s competitive economic climate. As a result, the demand for business leaders who are willing to take risks and demonstrate novel thinking is currently very high.
Blue Star Award will honor those who possess the ability to take a business to the next level thanks to their commitment to promoting business excellence, determination and innovative approaches.
This Award recognizes the business CEOs across Egypt from a variety of different sectors, who through a combination of leadership skills, incisive vision and strength of character; have advanced their companies’ strategic goals. It is also a trademark that signifies pride of the entrepreneurs.
Our intention is to give a worthy individual the recognition he/she deserves as well as to use their example to inspire other companies and business leaders to achieve similar success.
Nominees are judged according to: their corporate, community and industry involvement; their company’s growth in recent years; and, their responses to various managerial challenges.
Blue Star Award FACTORIES
Blue Star Award Factories Awards is addressing manufacturers that demonstrate excellence across a broad swath of factors, from safety and employee engagement to quality, productivity, supply chain management and customer care. This Award is designed to recognize the work, leadership and transformation of those factories that invest in innovation in the industry automation and digitalization, information technology, application of lean manufacturing practices, and commitment to safety and environmental initiatives.
Nominee factories show they can deliver across multiple fronts, and equally as important, they show consistent, continuous improvement across their operations.
Candidates may come from both industrial solutions providers and manufacturing companies that rise above the competition in areas of latest solutions and technologies that are emerging in the new era of Industry, customer satisfaction, productivity, employee involvement and training.
The measures resented to the prizes are: Best Research and Development of artificial intelligence applied in factories, companies and entrepreneurship projects with a value proposition in the industrial field and manufacturing technologies, Best Industrial Equipment, provider of solutions that allow the implementation of machinery and equipment for production and collaboration for the digitalization and automation of industrial processes, and a value respect towards employees.
Blue Star Award BRANDS
With the objective to honor and award top brands in Egypt, Blue Star Award Brands is a brand ranking based on a representative pragmatic study conducted measuring the strength of a brand on two criteria: the actual financial success, and the attractiveness, equity and positioning of the brand in the perception of consumers
Blue Star Award Brands are awarded for quality, reliability and distinction by a combination of an expert jury, and business executives or consumers social behavior towards the brand. This award explores the history, development and achievements of some of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition.
Recipients of the Award are from large companies, multinationals, public and government linked companies from various industries that have demonstrated strong branding initiatives to build their brands.
Nominee Brands are financially successful and evoke emotions in the minds of consumers – the ones that we like to call ‘the top brands’. We evaluate the emotional and social relationships consumers develop with those brands.
This Award will go to brands that best demonstrate a growth strategy that has achieved outstanding levels of sales, profit and market share improvement by means which include local and international expansion, new products and services introduction, new market creation, and the development or expansion of product and service ranges. This Award is designed to showcase the best brands to local consumers, and to enable enterprises to achieve a greater say in Egyptian markets and to advance the development of the local industry.
Blue Star Award ETHICAL BRANDS
Blue Star Award Ethical Brands Award is an initiative for the social impact sector, recognizing ethical & sustainable brands with a powerful impact story to tell. Around the world independent, ethical & sustainable brands are having a positive impact on communities, people and the planet. We want to recognize, award and raise the profile of those brands that are working towards the Sustainable Development Goals and creating positive impact in inspiring and world-changing ways.
This award recognizes the most inspirational ethical enterprise/brand in Egypt – a business or organization that has achieved the most positive social responsibility and economic impact in a local or overseas community through their innovative and ethical business practices.
The award is designed to measure and define core ethics standards that help companies enhance corporate character and believe integrity and transparency impact the public trust and the bottom line of any organization.
Nominee brands are the most inspiring, impact-driven brands from all sectors; they should have a clear plan of action to create the change they wish to see.
Blue Star Award EMERGING BRANDS
Blue Star Award Emerging Brand Awards give recognition to up-and-coming young brands established in Egypt, for their outstanding results through initiatives that demonstrate excellence in brand management. The awardee displays innovative yet effective branding strategies that have propelled themselves as a recognized emerging brand name in the market.
The brands recognized, despite being small, medium or big new, have strategic status because they have the potential to become future strong brands. These are businesses which are expected to have a significant level of sales and profits in the future.
Blue Star Award has developed the concept about Blue Star Award Emerging Brands, to fully analyze and understand the brands performance which will help organizations evaluate and determine strategies to further elevate their brands. Emerging Brands are expected to have achieved and retained significant success by utilizing concepts that are innovative, unique, and engaging to consumers.
Blue Star Award PUBLIC FIGURES
Blue Star Award Public Figures Award recognizes the outstanding accomplishments of an individual who has demonstrated significant dedication and commitment to the community and deserves national recognition.
The Award is given to an individual who gives excellence achieved and contributed to society. With this award, hopefully they are more eager to always inspire and contribute positively to society.
Nominee Public Figure is awarded for their remarkable commitment to a social case, event or program that has resulted in increased public awareness.
Public Figure has demonstrated true talent that is an inspiration to others. They are a role model leadership in that they go above and beyond the call of duty. They will have shown the courage and inspiration, even in the face of adversity. Their selfless determination and passion is making a real difference to the lives of others.
SELECTION COMMITTEE
The selection committee selects the names of brands, factories, the names of CEOs, Ethical brands, as well as the Top Public Figures.
The selection committee works with complete impartiality and transparency as it nominates what it deems appropriate without any economic, ethnic, strategic, international or institutional interference. It’s an enormous privilege to call on the experience and knowledge of such exceptional panel.
Regulation compliance and pre-selection: the selection jury will conduct the first evaluation to check whether the nominees comply with the requirements and selection criteria defined.
AWARDING JURY
With complete transparency and based on an evaluation of Blue Star Award Committee, the jury consisting of local and international biography economists, marketing experts, media and advertising experts from the international level, high-ranking cinematographers, and heads of non-profit institutions will conjointly participate in the evaluation.
For Blue Star Award we are assembling a truly power-packed group of judges; together, they combine a diverse wealth of knowledge and experience in building some of the country’s biggest brands and businesses. Our panel of locally renowned expert judges and referees are known for their competence in the fields of business, branding, marketing, management and finance.
Winners’ selection: The evaluation process will be held by the members of the jury individually, with the aim of selecting the finalists of each category.
BOARD OF TRUSTEES
Our Board of Trustees is comprised of talented community members and leadership advocates who oversee Blue Star Award aims, objectives and the strategic management of the award. Board members have a trusted responsibility for governing the award and ensuring that it fulfills its mission.
SPONSORS
Giant brands with a local and international reputation may sponsor Blue Star Award annual evaluation/award, but these brands are absolutely not permitted to obtain any coronation in the year of sponsorship to ensure transparency.
Blue Star Award Sponsorship and partner opportunities provides a unique opportunity for any organization associated to achieve outstanding exposure to key influencers & professionals from a range of industries whilst reinforcing their brand positioning.
By sponsoring this award, your brand and your products/services will be seen by your focused target group of opinion makers in Egypt’s premier Organizations.
Associating with this premium award your brand tends to gain a greater impact amongst a much wider audience.
For more information and details about sponsorship rights which vary from year to year, we recommend contacting Blue Star Award marketing team.
Blue Star Award
Winners 2021
It is with great pleasure that we announce the winners of Blue Star Award 2021. Discover the top public figures, CEOs and global brands awarded.
TOP PUBLIC FIGURE 2021
By Alphabetical Order
Blue Star Award
Egypt’s Top 20 award is created to honor and generate public recognition of the achievements and positive contributions of brands, factories, CEOs, public figures and working professionals in Egypt. Egypt’s Top 20 award is certainly a distinctive honor based on current year market standing measured by consumer preference & expert analysis.
The award has a range of categories suited for any successful organization, brand, factory, CEOs, and public figures to tell their story.
Karim Rashid
Naglaa Tahoon
Established in 2017 with luxury integrated living at its heart, La Verde Development is strongly emerging as a leading real estate company putting quality, ceaseless innovation and community at the forefront of all its operations. With an eye on excellence and a dedication to exceed every expectation, La Verde Development introduces a unique outlook on contemporary, mixed-use residential living to provide an attractive mélange of timeless architecture, sustainable landscaping and commercial excellence, offering green safe investment in strategic locations like Cairo’s New Administrative Capital.
Naglaa Tahoon exceptional role in La Verde Development included core values implementation which resulted in a unique call to experience green and safe investment where every chapter in life is artfully balanced by nature to create cherished moments, measured by family laughter and well-being to ensure clients investment value is effortlessly doubled.
Omar El Borolossy
• World & British Open Masters Squash Champion 2012- 2014.
• World Squash Federation certified National Coach and Tutor.
• The 1st DNAFit cerified Egyptian squash trainer.
• The head squash coach of Alexandria Club team from December 2016 to August 2017. Responsible for coaching Nour El Sherbiny (World # 1) and Fares Desouki (World #8)
• The Squash Technical Manager of Heliopolis Club from March 2015 till April 2016. Responsible for coaching Ali Farag (World #1), Nour El Tayeb (World # 3), Omar Mosaad (World top 10) and World Junior champion and PSA World # 5 Hania El Hamamy.
• The 2013-2014 Egyptian National Technical Manager and Head Coach. Responsible for coaching Egyptian World Champions Rami Ashour (former World # 1), Mohamed El Shorbagy, Karim Abdel Gawad, Tarek Momen, Nour El Sherbiny, Raneem El Welily, Nouran Gohar.
• Founder and Managing Director of ElBorolossy Squash Academy; Founded in June 2005, it is the first specialized squash training center in Egypt, the Middle East and Africa. Now, after 15 years; the academy boasts a membership of over 2500 players, making it the largest squash training center in the World. The Academy became one of the most famous and prestigious squash centers in the World, where squash players from all over the World come to train at.
• Technical Manager and Agent of many Egyptian World squash champions from the period between 2005 till 2007, including Amr Shabana (World # 1 player) and Raneem ElWeleily (World junior Champion
Best Individual Achievements:
2014 Winner, World Masters Squash Championship, Hong Kong
Winner, British Open Masters, England
2012 Winner, British Open Masters, England
Bronze Medal, World Masters Squash Championship
2007 Winner, Houston Open, USA
Winner, Forex Open, Netherlands
Finalist, Greek Open, Greece
2004 Winner, German Open, Germany
Semi-finalist, Windy City Open, USA
2003 Winner, Ali Bin Ali Open, Qatar
Semi-finalist, Canadian Classic, Canada
Semi-finalist, Islamabad Open, Pakistan
Semi-finalist, Lahore Open, Pakistan
2002 Winner, Maadi Open, Egypt
Finalist, Peshawar Open. Pakistan
2001 Egyptian National Champion
Finalist, Maadi Open, Egypt
Semi-finalist, South African Open
2000 Egyptian National Champion
Winner, Heliopolis Open, Egypt
Winner, Jamaican Open
Winner, Macao Open
Finalist, Italian Open
1999 Egyptian National Champion
Egyptian National Universities Champion
Winner, Finnish Open.
Semi-finalist, Mexican Open
1998 Egyptian National Universities Champion
Finalist, Singapore Open.
1997 Egyptian National Universities Champion
Winner, Luxembourg Open.
Winner, Greenwich Open, U.S.A
Semi-Finalist, Singapore Open.
1996 Egyptian National Universities Champion
Finalist, Egyptian National Championship
Winner, Austrian Open
Winner, Malaysian Open
1995 Egyptian National Universities Champion.
Semi-Finalist, Egyptian National Championship
1994 Egyptian National Universities Champion.
Finalist, World Junior Squash Championship, New Zealand
Semi-Finalist, British Open under 19.
1993 Winner, Al Fardan Open, Qatar
1992-93-94 Winner, European junior Grand Prix under 19.
1986-1992 Egyptian Junior Champion under 12, 14, 16, & 19
Egyptian Team Achievements:
2003 Winner, Arab Teams Championship, Egypt.
2001 2nd place, World Teams Championship, Australia
1999 Winner, World Teams Championship, Egypt
4th place, World Cup, Holland
1997 4th place, World Teams Championship, Malaysia
1996 3rd place, World Cup, Malaysia
Winner, African Championship, Egypt
1995 3rd place, World Teams Championship, Egypt
1994 Winner, World junior Teams Championship, New Zealand
1993 6th place, World Teams Championship, Pakistan
1992 4th place, World juniors Teams Championship, Hong Kong
Honorary Awards:
2003 Best Egyptian athlete in racket sports, Nile sports TV channel
1994 The First Order of Merit and State Prize, Presented by the President Mubarak.
1994 Fair Play Honorary Award, World Junior Championship, New Zealand
Dr. Sherif Rizk
MD, PhD Lecturer and Consultant of Cardiology Faculty of medicine, Cairo University
14 years’ experience in interventional cardiology; 1st author in 3 publications; Expert in Kawasaki disease causing coronary artery aneurysms presenting in adults. Aspiring to be a CHIP and CTO expert. Working sites: Kasr El Aini Hospitals, El Manial Specialized Hospital, New Teaching Kasr El Aini French Hospital, Doctors for Life Cardiac Center (New Cairo), El Hayat Medical Center (El Korba), Cairo Cath in Doctor’s Tower (Mohandessin), Dar El Foad Hospital (Nasr City), Cardio Tech in Badran Hospital (Mohandessin). Private clinic: 22 Ismail Ramzy street, Heliopolis.
Certificates & Qualifications: MBBCh (Bachelor of Medicine & Surgery) (2000 – 2006) Excellent with honorary degree Master (MSc) Degree in Cardiology (2008 – 2012) Excellent degree, Faculty of Medicine, Cairo University. MSc Thesis: “Acute Myocardial Ischemia in Adults Secondary to Possible Missed Kawasaki Disease in Childhood” (2008-2011). MD and PhD degree in Cardiology (2012 – 2017) MD & PhD Thesis: “Differentiating Coronary Artery Aneurysms due to Atherosclerosis or Kawasaki Disease”.
GLOBAL & REGIONAL BRANDS / TOP CEO’S 2021
By Alphabetical Order
Rohit Jaiswal
Global Sales Head @ Crompton Greaves Consumer Electricals Limited
Executive Vice President and Regional Director – Middle East and North Africa @ Marico Limited
Managing Director, Marico Bangladesh Ltd @ Marico Limited
National Head – Modern Trade and Rural @ Marico Limited
Head – West Division @ Marico Limited
Head – Trade Marketing and Channel Development @ Marico Limited
Rsm – Mumbai Region @ Colgate Palmolive
Business Development Manager – North @ Colgate Palmolive
Area Sales Manager @ Colgate Palmolive
EDUCATION
Indian Institute of Management Bangalore
Master of Business Administration (Marketing, Finance)
EXPERIENCE:
Sales Management; Management; Marketing Communications; Business Strategy; Cloud; Reconstructive Surgery; Trade Marketing; P & l Management; Team Management; Change Management
Yasmine Khamis
Bsc. Integrated Marketing Communication (IMC), AUC 1999 Elements of Design and Colour Theory Diplomas in Pratt, NY 1999 Accounting for Non-accountants in University of North Carolina, USA.
Introduction to Textiles in University of North Carolina, USA
A recognized strategic leader in the carpet industry known for her contributions to both the industry and Oriental Weavers in creating various lines of products to fulfill the needs and taste of the global carpet consumers.
Being an expert to assemble, mobilize, and inspire cross-functional teams in the rapid design, deployment, and implementation of advanced business strategies and successful management solutions by analyze and capture critical business requirements and provide innovative and cost-effective solutions.
Established advanced technology to create innovative yarn systems, constructions and designs that can be showcased worldwide.
Lead and expanded the Oriental Weaver Group commitment to increase capacity, reduce costs, and provide the world with the most fashionable and cutting-edge floor coverings.
Widened the expansion together updating the technology & hiring talent heads to lead the next level of vertical integration of business needs with planned capital expenditure.
Established the group as the preferred supplier of the global renowned big boxes and home décor retail outlets.
Merged the corporate responsibility with the social responsibility through providing support to the employees and families by providing quality living, health and educational programs.
Product development that extends fashion and trends including creative engineering of machinery, process efficiencies, etc. serving various distribution channels. Inspire to innovate new directions every day using color, design, and texture at a variety of price points
In addition to the product development, contribute towards operational improvements including modernization and people development in Oriental Weavers Group are instrumental in delivering consistent results aligning technology initiatives along with personnel growth made the Company as the No1 Carpet Manufacturer.
Having key role in many health and educational support for general public such as:
Medical Charity Support:
• Annual Support of the Abu EI Reesh Children Hospital and donation of specialized imaging equipment.
• The Egyptian Breast Cancer Foundation
• Al-Salam Organization for Liver Diseases
• Khayrazad Organization for Social Care
Educational Charity Support:
• Khamis Foundation for Community Development
• Numerous funding projects for development and renovation of public schools.
• Several scholarship grants for studies in all areas or business and artistic development.
Roles Handled:
Marketing Manager at Oriental Weavers Carpet Company
From Jan 1999 to Mach 2001
Vice President of Sales and Marketing at Oriental Weavers Carpet Company
From March 2001 to 2010
Senior Vice President at Oriental Weavers Group
From March 2010 to March 2018
Group Senior Vice-Chairman at Oriental Weavers Group
From April 2018 to date
Chairman – Oriental Weavers Carpets
From October 2020 to date
Recognition:
Listed in Forbes – The Middle East’s 100 Power Businesswomen list – 2020.
Honoree – Top Inspiring Women Home – HFN Magazine November 2018
Listed in Forbes – The Top 100 Most Powerful Arab Businesswomen – 2017
Long Standing Member of American Chamber of Commerce in Egypt – 2018
Listed in Amwal Al Ghad – TOP 50 WOMEN – 2016
Global Map
TOP CEO’S 2021
By Alphabetical Order
Ahmed-Sameh El Domiaty
Ahmed-Sameh El Domiaty is the current Chairman and Chief Executive Officer Domiatec Agri-Group.
In 2005, Sameh started his career by joining Domiatec, where his education and exposure served him well in establishing a structured and research-based approach to manage international suppliers and grow the organization’s potato trading business.
Sameh was fond of modern management in addition to business development techniques and championed the organizational transformation initiative since 2008. Inspired by Domiatec’s chairman values and former CEO’s method of management he was a key player in the formulation of Domiatec’s future direction as well as developing the company’s mission, vision and strategy.
For much of his early tenure with Domiatec, Sameh was singlehandedly responsible for all the marketing and public relations activities in addition to his participation in strategic planning. His involvement in the day-to-day operations and his proximity to top management accelerated his maturity into leadership positions within the organization.
Sameh’s role encompasses a wide scope of activities that range from supplier and customer relations management to operational enhancements and direct supervision of several existing and future projects.
Sameh was born on the 5th of September,1983 in Cairo, Egypt and spent much of his young adulthood in the United Kingdom where he attended TASIS The American School in England. After that, Sameh joined Richmond University where he received his Open University Diploma and was awarded the bachelor’s degree of Arts in Business Administration, International Business with combined studies in 2005. This period has greatly influenced and enriched his experience and interpersonal skills.
Realizing the importance of continuous education, he sought a condensed 10 weeks one on one course of study at Nicola Caramia and Associates in London where he completed a customized executive programme which equates to a master’s degree in Management and Marketing in 2008.
http://www.domiatec.com
https://www.facebook.com/DomiatecAgrigroup/
Emad El Shorbagy
Emad had shown a second to none performance in executing growth strategies and adopting structured thinking towards innovation and creativity. He achieved many great milestones and received Best Performer engineer in ALJ 1996, Won the 1st place market in CHRYSLER After-Sales Challenge 2009 for the international markets and Best Service Activities EMEA region of FCA 2012. Emad created the National Skills Contest for 16 years, and organized the International Skills Contest for Chrysler, also Emad is a moderator in Egyptian Annual Automotive Summit.
– B.Sc. Engineering & Technology College, Mechanical Power Engineering, 1986
– High Diploma Internal Combustion Engine 1993
– Certified as Six Sigma Green Belt holder in 2004
Ibrahim Lasheen
Established in 2017 with luxury integrated living at its heart, La Verde Development is strongly emerging as a leading real estate company putting quality, ceaseless innovation and community at the forefront of all its operations. With an eye on excellence and a dedication to exceed every expectation, La Verde Development introduces a unique outlook on contemporary, mixed-use residential living to provide an attractive mélange of timeless architecture, sustainable landscaping and commercial excellence, offering green safe investment in strategic locations like Cairo’s New Administrative Capital.
La Verde Development’s distinctive vision, primarily focusing on enhancing livability and well-being through green investment opportunities not offered elsewhere. In a highly competitive industry driven by rapid construction, as well as heavy-use of concrete, we stand out by creating lasting value through breathing spaces of utmost luxury putting nature, as well as our community’s vitality as cornerstones.
Mostafa Mehanna
Mr. Mostafa Mehanna the Agri Food Division CEO. He joined the group in Nov. 2018 Mostafa has Graduated from the American University in Cairo where he got a bachelor degree in Economics. Mostafa has more than 15 years’ experience in FMCG companies where he managed local and regional roles in Procter & Gamble, PepsiCo, and finally Americana as North Africa & Levant market director managing 12 countries.
Dr. Sherine Helmy
Dr.Sherine was graduated in 1981 with a Bachelor of Science degree from the Faculty of Pharmacy, Alexandria University. He then obtained an MBA from the Arab Academy for Science and Technology (AAST) and the Central Michigan University in 1999. In 2012, he received his Doctor of Business Administration degree from AAST, which was an additional step towards excelling in the business world. He also attended Changing the Game: Negotiation & Competitive Decision-Making in November 2021 from Harvard Business School -Boston, USA.
Dr.Sherine Helmy is considered one of the important Businessmen contributing in the activities and organizations that are affecting the development of the education, pharmaceutical industry as well as the economic growth of Egypt.
He is a Board Member ofseveral organizations as, Alexandria University, Faculty of Pharmacy, Azhar University, Scientific Research Committee of Alexandria University, the City Advisory Council Zewail City of Science and Technology, Drug Research Council (Academy of Scientific Research and Technology).
He is also a Founding Member of North Coast University (NCU). He is a member of the board of trustees of the Egyptian Japanese University for Science & Technology (EJUST), the Egyptian E-Learning University, and El Morsy Abu El Abbas Mosque I Alexandria. He is a Member of the Strategic Advisory Board (SAB) of the American University in Cairo School of Business.
He is a Member in the Egyptian Lebanese, Egyptian Saudi, and the Egyptian Senegalese Business Councils. He is a Member of the Committee of the Pharmaceutical Education Sector at the Supreme Council of Universities.
He is also a member in the American Chamber of Commerce in Egypt (AMCHAM), the German-Arab Chamber of Industry and commerce (AHKMENA), the Swiss Egyptian Business Association (SEBA) and the French Chamber of Commerce and Industry in Egypt (CCIFE).
Dr.Helmy started the Pharmaceutical Chemical Industry in Egypt and developed the new drug for Virus C at a cost of 0.1% of the international price with a cure rate of 98%. He has contributed to several new projects which are considered to be the first in Egypt as:
- The production of the biosimilars and the vaccines.
- He established the first GMP compliant active pharmaceutical ingredients (API) factory in Egypt starting with the production of Sofosbuvir, producing the API for the hepatitis C medication.
- A new plant for the Production of Medical Equipment (Endoscopes, Sterilizing equipment for Endoscopes, Ventilators, HFNCs, newly born children incubators)
TOP GLOBAL BRANDS 2021
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs. 9,500 Crore & Market Capitalization of over Rs 100,000 Crore. Building on a legacy of quality and experience of over 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company with a portfolio of over 250 Herbal/Ayurvedic products.Known as the ‘Custodian of Ayurveda‘, Dabur marries age-old traditional wisdom with modern-day Science to develop products for consumers across generations and geographies. Dabur’s FMCG portfolio today includes 8 Power Brands with distinct brand identities — Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail and Dabur Honitus in the Healthcare space; Dabur Amla and Dabur Red Paste in the Personal Care category; and Réal in the Food & Beverages category. In addition, Vatika is an International Power Brand.Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The ayurvedic company has a wide distribution network, covering 6.7 million retail outlets with a high penetration in both urban and rural markets.Dabur’s products also have huge presence in the overseas markets and are today available in over 120 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur’s overseas revenue today accounts for over 27% of the total turnover.The 137-year-old ayurvedic company, promoted by the Burman family, started operating in 1884 as an Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation.www.dabur.com
At Vatika, our philosophy is that beauty comes from the heart. We’re proud members of the Dabur Group, a world-leading ayurvedic and natural products company founded over 135 years ago. We have always prided ourselves on manifesting nature’s amazing powers in nourishing, rejuvenating and adding vitality to hair.We’re all about vivacious hair. Every aspect of your hair matters to us. How it looks, smells, feels, and makes you feel. Our products are made to care for your hair. Everyone’s hair is different and faces different challenges, but we embrace and celebrate differences! We’re different, because you are.Our expertise lies in South Asian hair. We understand your roots and want to keep them strong. South Asian women are known for their long luscious locks because they know the secret to healthy hair. The secret is nature. Nourishing hair with ingredients available in the natural world leads to luxurious hair, which is why our products are made using natural ingredients.We want to give both your hair and scalp complete nourishment for that problem-free and radiant crowning glory. That’s why we’ve captured the goodness of nature in our bottles! Our extensive range of hair care products is made using unique blends, formulated using herbs that we’ve hand-selected from all around the world to care for your hair. Vatika’s website has a natural solution for every hair typeSo, for naturally healthy, problem-free hair, look to nature, and VATIKA!
TOP LOCAL BRANDS 2021
La Verde Developments Established in 2017 with luxury integrated living at its heart, La Verde Development is strongly emerging as a leading real estate company putting quality, ceaseless innovation and community at the forefront of all its operations. With an eye on excellence and a dedication to exceed every expectation, La Verde Development introduces a unique outlook on contemporary, mixed-use residential living to provide an attractive mélange of timeless architecture, sustainable landscaping and commercial excellence, offering green safe investment in strategic locations like Cairo’s New Administrative Capital. Our Values: Exceptional Quality Quality is an integral part of our DNA and the guiding catalyst driving our journey towards success. That’s why, we are constantly committed to offering the highest in quality and safety standards through premium spaces and value-added products that take integrated living to new heights. SustainabilityAt La Verde, the future is green. Therefore, we put sustainability at the heart of our business, not only preserving the environment in which we operate, but also building communities according to green global standards, allowing people to connect with nature while benefiting from natural resources in the safest and most efficient way. Integrity We hold ourselves up to the highest standards of integrity by dealing with our clients and stake holders with full honesty and transparency at all times. We always focus on doing the right thing by applying a strict ethical business conduct and utmost professionalism, fostering a culture of accountability and trust. Community We put the wellbeing of our community at the forefront of all our operations. Internally, we care about our employees as our growing community and ensure that they collaborate to thrive while always feeling appreciated. Externally, we build value to enrich the lives of our community, guaranteeing a hassle-free living experience that allows them to grow and connect. Innovation We are constantly innovating in our offerings, as well as our way of thinking to introduce quality products that guarantee the highest return on investment.
TOP PUBLIC FIGURE 2020
By Alphabetical Order
Blue Star Award
Egypt’s Top 20 award is created to honor and generate public recognition of the achievements and positive contributions of brands, factories, CEOs, public figures and working professionals in Egypt. Egypt’s Top 20 award is certainly a distinctive honor based on current year market standing measured by consumer preference & expert analysis.
The award has a range of categories suited for any successful organization, brand, factory, CEOs, and public figures to tell their story.
Ahmed EL-Ahmar
Gala El Hadidi
She joined the Cairo Opera House’s Talent Development Center, and sang in Egypt’s dubbed Disney movies as well as in small concerts at the Cairo Opera House. A week before entering AUC in September 2001, 18-yearold El Hadidi had signed a contract as a soloist with the Cairo Opera House, becoming their youngest singer.
At the university, El Hadidi maintained a high academic record, graduating with high honors. After graduating from AUC with a bachelor’s in philosophy and a minor in music, El Hadidi went on to pursue a master’s in English and comparative literature. She wrote her thesis on “Carmen: Debating the Femme Fatale,” where she used her knowledge as a musician to talk about literary influence on music, solidifying her knowledge in the field. “After six years at AUC, I became more secure in my art,” she said, adding that what she loves most about music is its ability to unite people together from all backgrounds.
Hadia Hosny
1st Egyptian & Arabian in history winning Gold in African seniors singles in 2010.
1st Team Captain in history to win Gold with the Team in Africa at African Championships 2017.
1st Egyptian in history to win silver in WS & WD at African Championships 2017.
1st Egyptian to win 2 Gold in WD together with Doha Hany 2019 and 2020 and reach top 35 in the world.
BWF Woman Ambassador for Peace and Sport Cup-Dubai, April 2014.
BWF women commission representative from Africa at the BWF Annual General Meeting & BWF Forum-New Delhi, India, May 2014.
First Egyptian player in English & French badminton Leagues.
Founder & Head Coach at Hadia Hosny Badminton Academy at Heliopolis sporting club & Black Ball sporting club.
Special Olympics coach at the world games 2019 in abudhabi.
Assistant Lecturer in Pharmacology at the British university in Egypt.
PhD student in pharmacology.
Member of the Egyptian parliament 2021-2026.
Haidy Adel
Mohamed El-Shazly
Mohsen Mohie Eldein
Sameh Eldahan
Tarek M.Raief
Founder and CEO of Paradise Cosmetic Clinics in Cairo.
Member of the Egyptian Society of Plastic Surgeons (ESPRS) and
International Society of Plastic Surgeons (ISAPS)
Credential plastic surgeon in “Operation Smile International” performing cleft surgeries all over the world
Member of “International Society of Burn Injury” (ISBI), and member of “Pan African Society of Burn Injury.
Over-seas training in many places as clinical fellow in Padova university-Italy, Marienhospital- Stuttgart- Germany, and in Clinique Bizet-Paris-France.
His academic career beside his 15 years clinical experience inside and outside Egypt with thousands of cases put him among the most famous and eminent plastic surgeons in The Middle East.
Dr. Tarek’s commitment in his Clinic is to provide the optimal consultation and the best medical service which best suits each individual to guarantee the perfect results with highest degree of patient satisfaction.
Eng. Karim Rashid
Eschewing style in favor of designing in the modus of our time, Karim’s designs include luxury goods for Christofle, Alessi, Veuve Clicquot, and Riva 1920; democratic products for Umbra, Paul Mitchell, and 3M; timeless furniture for Bonaldo, Tonelli, BoConcept, and Vondom; exquisite lighting for Artemide and Fontana Arte; high-tech products for Asus and SirinLabs; surface design for Marburg and Abet Laminati; iconic branding for Hugo Boss and Citibank; and award-winning packaging for Method, Paris Baguette, Kenzo, and Eos.
Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, Interior Design Best of Year Award, and IDSA Industrial Design Excellence Award. He holds honorary doctorates from the Ontario college of Art & Design and Corcoran College of Art & Design.
A cultural shaper, Karim is a frequent guest lecturer at universities and conferences globally, aspiring to change the world by making design a public subject. He is also regularly featured in print and digital platforms by media companies like CNN, Vogue, Elle, GQ, The New York Times, and countless more. This reach allows Karim to fulfill his ambition of disseminating the importance of design in everyday life.
His books include XX (Design Media Publishing, 2015), From the Beginning, Forma Edizioni (2014), Sketch, Frame (2012), a monograph of 300 drawings and computer renderings of selected works, KarimSpace, Rizzoli (2009), Design Your Self, Harper Collins (2006), Evolution, Rizzoli (2004) and I Want to Change the World, Universe (2001).
In his spare time Karim’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspect of our physical and virtual landscape.
TOP CEO’S 2020
By Alphabetical Order
Eng. Ahmed EL Afifi
He raised EUR 50 million to fund this venture to date and launched in 42 countries. He headed Red Bull as Board Member across Central, Eastern Europe and Asia for 7 years between 2004 and 2010.
Completed the global roll out of the business and the brand in multitude of countries within the geography to be major growth drivers for Red Bull globally.
During 1996 till 2003, he headed the Marketing function with The Coca-Cola Company in Central Eastern Europe & Russia Division then became General Director for Ukraine & Belarus.
Finally, he led Coca-Cola Hellenic Polska between 2011 and 2013.
He started his career in Procter & Gamble in Cairo, Egypt in 1991 then worked in Henkel Egypt and Henkel KGAA in Duesseldorf from 1992 to 1996 in Brand Management, Sales Projects and Key Account Management.
He completed Executive Development education in both IMD Business School, Lausanne, Switzerland in 2003 and Wharton Business School & Goizueta Business School, Atlanta, USA in 2002.
Graduated from the American University in Cairo in 1991 holding Bachelor of Science degree in Mechanical Engineering Design after receiving General Certicate of Education from University of London in 1985.
Hanane Badra
Every year, Egypt’s Top 20 Blue Star Awards honor the positive commitment of brands, companies and their leaders as well as public and professional personalities active in Egypt. The ranking is based on consumer comments, expert analysis and market positioning.
At the World Women Leadership Congress, Hanane Badra was awarded the Middle East’s Woman Leaders honor, which recognizes the achievements of women leaders, actors of change who promote of diversity as a corporate strategic talent management approach.
Currently Managing Director of Groupe SEB in Egypt and the Middle East, Hanane Badra joined Groupe SEB in France in 1995 as Regional Manager before becoming Export Sales and Marketing Manager for Moulinex. In 2002, Hanane became the Group’s managing director for the Africa region, and then in 2006 assumed the role of Export Managing Director for the Middle East and Iran before taking up her Managing Director role for Groupe SEB Egypt in 2013. In particular, she set up a joint venture project in partnership with the Egyptian Zahran family in 2018.
Hany Aman
TOP GLOBAL BRANDS 2020
Our global strategy is consistent with our long-standing mission of simplifying and embellishing the everyday lives of consumers and contributing to better living around the world. We take up this challenge year after year by creating new products and services that help to make domestic life more fulfilling. We also strive to meet the new needs of consumers, and even anticipate their future aspirations.
Our long-term vision is focused on maintaining the right balance between growth and competitiveness to create value for all our stakeholders while strengthening our position as a world leader in small household equipment. This vision enables us to go through turbulent times with serenity while seizing all growth opportunities.
Tefal help its customers to get the best out of every day in the simplest manner possible. With its high-performance and easy-to-use innovations, Tefal helps to seamlessly create a home full of life.
Tefal mission is to give you the possibility, thanks to our products and services, to enjoy tasty, healthy and diverse cuisine on a daily basis, for you, your relatives and your friends.
Our new concepts and innovations are based on your needs.
It all started with one idea: the non-stick pan. A revolutionary product that made cooking easier and more enjoyable for everyone.
Since then we have always tried to innovate and we have one motto: to make your daily life easier.
Throughout these years Tefal has offered you innovative solutions and thanks to you we have become the world leader in non-stick cookware and a world leader in cooking appliances and beverage preparation products. Today, Tefal is close to you in more than 120 countries.
With Moulinex, the French benchmark in food preparation appliances since 1956, everyone can make home-cooked food every day. Moulinex makes it easier to prepare family meals every day through high-quality, innovative and easy-to-use products.
Moulinex, innovates, invents and reinvents itself to put itself at the service of your daily life with products adapted to all the situations of your everyday life. Moulinex products are intended to facilitate and embellish your daily life by creating new products and services that make domestic life more pleasant, more harmonious and more fulfilling.
The Coca-Cola Bottling Company of Egypt is the best-known company name worldwide. Our trademark is recognized and admired by billions of people in more than 200 countries. The Coca-Cola Bottling Company of Egypt is the largest soft drink bottler in the Middle East for the exclusive manufacture and distribution of the Coca-Cola drinks in Egypt. We strive to enhance every aspect of our product and package quality through adapting and maintaining the highest quality standards and we continue to strengthen our production and distribution systems. Coca-Cola Bottling Company of Egypt is a joint venture multinational company between Coca-Cola Company of Atlanta, MAC Investments SAE, and Atlantic Industries formed of 10700 employees allocated among the Head Office, 8 manufacturing plants and 35 depot facilities all over Egypt. Our Employees are the most important assets of our company. Our business is built primarily on qualified people working as a team to achieve goals and maintain success and growth of our company.
Our varied product range includes: •Coca-Cola •Sprite •Fanta •Schweppes •Dasani Water.
CÉLÉBRER LE SUCCÈS
Blue Star Award est une plateforme mondiale de sélection en ligne et hors ligne pour célébrer le succès des marques, des PDG, des personnalités publiques, des usines et des marques.
Blue Star Award est créé pour honorer et générer une reconnaissance publique des réalisations et des contributions positives des marques, des usines, des PDG, des personnalités publiques et des professionnels en Égypte. Blue Star Award est certainement un honneur distinctif basé sur la position du marché de l’année en cours mesurée par les préférences des consommateurs et l’analyse d’experts.
LES CATÉGORIES DE PRIX
- Blue Star Award des marques égyptiennes
- Les 20 meilleures marques éthiques d’Égypte
- Blue Star Award des marques émergentes égyptiennes
- Blue Star Award des PDG égyptiens
- Les 20 meilleures usines égyptiennes
- Les 20 plus grandes personnalités publiques égyptiennes
Blue Star Award est une marque appartenant à Media Hatem Salem Communication Group, organisateur qui a délivré des notes, des couronnes et des prix dans le suivants:
- Festival Tourisme & Shopping depuis 1997
- Conférence internationale sur l’image de marque Egypte depuis 2009
- Festival International du Chocolat, Paris / Le Caire depuis 2010
- Cairo Fashion Week, établie à New York en 1943, depuis 2015 au Caire
- Cairo Mobile Film Festival, 20 pays récompensés depuis 2016
Media Hatem Salem Communication Group a remis des prix et des évaluations ont été menées par des comités d’experts qui ont honoré et récompensé des centaines d’organismes, d’entreprises, de particuliers, des cineaste, artiste, etc.
SOYEZ LA STAR
Il est temps de faire la lumière sur ce succès et de permettre à la large communauté économique et médiatique, ainsi qu’à toutes les personnes intéressées de votre public et de vos clients, de reconnaître ce succès.
Gagner le prix du Blue Star Award égyptien est la plus haute distinction possible et élèvera votre entreprise et mettra en valeur votre marque.
Soyez prêt … vous l’exprimerez avec un film, des messages et de multiples médias et publicités.
SOYEZ LA STAR
Le jury de sélection sélectionne les noms des marques, des usines, les noms des PDG, des marques Ethiques ainsi que les Top Public Figures.
Le jury de sélection travaille en toute impartialité et transparence car il nomme ce qu’il juge approprié sans aucune interférence économique, ethnique, stratégique, internationale ou institutionnelle.
Conformité à la réglementation et présélection: le jury de sélection procédera à la première évaluation pour vérifier si les nominés respectent les exigences et les critères de sélection définis.
JURY D’ATTRIBUTION
En toute transparence et sur la base d’une évaluation du comité Blue Star Award égyptien, le jury composé d’économistes biographiques locaux et internationaux, d’experts en marketing, d’experts des médias et de la publicité au niveau international, de cinéastes de haut rang et de chefs d’institutions à but non lucratif se joindra conjointement à participer à l’évaluation.
Pour les 20 meilleurs prix égyptiens, nous réunissons un groupe de juges vraiment puissant; Ensemble, ils combinent une richesse diversifiée de connaissances et d’expérience dans la création de certaines des plus grandes marques et entreprises du pays. Notre panel de juges et arbitres experts de renommée locale est connu pour sa compétence dans les domaines des affaires, de l’image de marque, du marketing, de la gestion et des finances.
Sélection des gagnants: Le processus d’évaluation sera organisé individuellement par les membres du jury, dans le but de sélectionner les finalistes de chaque catégorie.
LES SPONSORS
Les marques géantes avec une réputation locale et internationale peuvent sponsoriser l’évaluation / prix annuel du Blue Star Award de l’Égypte, mais ces marques ne sont absolument pas autorisées à obtenir un prix l’année du parrainage pour assurer la transparence.
Pour de plus amples informations, veuillez parcourir la version anglaise de ce site.
!مرحبا
أنه عالم بلوستار اوارد
تم إنشاء بلوستار اوارد لتكريم وخلق وعي عام بالإنجازات والمساهمات الإيجابية للعلامات التجارية والمصانع والرؤساء التنفيذيين والشخصيات العامة والمهنيين العاملين في مصر. تعتبر بلوستار اوارد تكريم مميزً يستند إلى مكانة العلامة التجارية في السوق في العام الحالي المقاسة حسب تفضيل المستهلك وتحليل الخبراء
بلوستار اوارد / قطاع العضو المنتدب
في قلب كل شركة ناجحة ، هناك مدير تنفيذي ملتزم بدفعها إلى الأمام ؛ مهمة لا يمكن الاستخفاف بها في المناخ الاقتصادي التنافسي اليوم. ونتيجة لذلك ، فإن الطلب على قادة الأعمال الذين هم على استعداد لتحمل المخاطر وإظهار التفكير الجديد مرتفع جدا حاليًا
يتم تكريم أولئك الذين يمتلكون القدرة على الارتقاء بالعمل إلى المستوى التالي بفضل التزامهم بتعزيز التميز التجاري والتصميم والأساليب المبتكرة
تمنح هذه الجائزة الى المديرين التنفيذيين في جميع أنحاء مصر من القطاعات المختلفة ، والذين لديهم مزيج من مهارات القيادة والرؤية الثاقبة وقوة الشخصية ؛ وبذلك تقدمت الأهداف الاستراتيجية لشركاتهم. كما أنها وسام هام يفخر به رجال الأعمال والملاك والاعضاء المنتدبين للشركات العالمية
هدفنا هو إعطاء الفرد الجدير التقدير الذي يستحقه ، وكذلك استخدام مثالهم لإلهام الشركات الأخرى وقادة الأعمال لتحقيق نجاح مماثل
يتم تقييم المرشحين وفقًا لما يلي: المشاركة في الشركة والمجتمع والصناعة ؛ نمو شركاتهم في السنوات الأخيرة ؛ واستجابتهم للتحديات الإدارية المختلفة
بلوستار اوارد / قطاع المصانع
يمنح هذا التكريم للمصانع التي تثبت التميز عبر مجموعة واسعة من العوامل ، بدءًا من السلامة ومشاركة الموظفين إلى الجودة والإنتاجية وإدارة سلسلة التوريد وخدمة العملاء. تم تصميم هذه الجائزة لتكريم عمل وقيادة وتطوير تلك المصانع التي تستثمر في الابتكار في التشغيل الآلي والرقمي ، وتكنولوجيا المعلومات ، وتطبيق ممارسات التصنيع المتطورة ، والالتزام بمبادرات السلامة والبيئة
تُظهر المصانع المرشحة أنها تستطيع تقديم الخدمات عبر جبهات متعددة ، وبنفس القدر من الأهمية ، فإنها تُظهر تحسنًا متسقًا ومستمرًا عبر عملياتها
قد يأتي المرشحون من كل من موردي الحلول الصناعية وشركات التصنيع التي ترتفع فوق المنافسة والتي تظهر في العصر الجديد للصناعة كطاقة نور انتاجيه وابداع تصنيعي وتحترم رضا العملاء ، والإنتاجية ، ومشاركة الموظفين والتدريب
المقاييس التي بني عليها التكريم هي: أفضل بحث وتطوير للذكاء الاصطناعي المطبق في المصانع والشركات ومشاريع ريادة الأعمال مع تقديم القيمة في المجال الصناعي وتقنيات التصنيع ، واستخدام أفضل المعدات الصناعية ، واحترام موردي الحلول التي تسمح بتطبيق تطور الآلات والمعدات للإنتاج والتعاون من أجل التشغيل الآلي والرقمي في العمليات الصناعية ، واحترام القيمة الانسانية تجاه الموظفين
بلوستار اوارد / قطاع الشخصيات العامة
تُمنح جائزة أفضل 20 شخصية عامة في مصر للإنجازات المتميزة للشخصيات العامة التي أظهرت تفانيًا والتزامًا كبيرًا تجاه المجتمع والذي يستحق التقدير المعنوي
يمنح التكريم للفرد الذي حقق التميز في المجتمع. مع هذه الجائزة ، نأمل أن يكونوا أكثر حماسًا للإلهام دائمًا والمساهمة بشكل إيجابي في المجتمع
يتم تكريم الشخصية العامة المرشحة لالتزامها الملحوظ في قضية اجتماعية أو حدث أو برنامج أدى إلى زيادة الوعي العام أو ساهم بعمل فني أو رياضي أو اعلامي أو ابتكاري أو انسانس في الهام المجتمع
جسدت الشخصية العامة موهبة حقيقية هي مصدر إلهام للآخرين
لجنة الاختيار
تقوم لجنة الاختيار بأختيار الاسماء للعلامات التجارية والمصانع وأسماء السادة الـمديرين التنفيذيين والعلامات التجارية ذات التوجه لأحترام البيئة وحقوق الانسان والمسؤلية المجتمعية وكذلك أفضل 20 شخصية عامة
تعمل لجنة الاختيار بحيادية تامة حيث أنها ترشح ما تراه مناسبا دون أي تدخل اقتصادي أو عرقي أو استراتيجي أو دولي أو مؤسسي
الامتثال للوائح والاختيار المسبق: ستجري لجنة الاختيار أول تقييم للتحقق مما إذا كان المرشحون يمتثلون للمتطلبات ومعايير الاختيار المحددة
لجنة الجوائز
بشفافية تامة وبناء على تقييم خاص بلجنة بلوستار اوارد تقوم لجنة التحكيم المكونة من اقتصاديين وخبراء تسويق محليين وعالميين وخبراء اعلام واعلان من المستوى الدولي وأصحاب مقام رفيع من السينمائيين ورؤساء المؤسسات الغير هادفة للربح في التقييم بالمشاركة
نقوم بتجميع مجموعة من الحكام المليئين بالسلطة حقًا ؛ معًا ، يجمعان بين ثروة متنوعة من المعرفة والخبرة في بناء بعض أكبر العلامات التجارية والشركات في مصر. إن فريقنا من الحكام الخبراء والحكام المشهورين محليًا معروفون بكفاءتهم في مجالات الأعمال التجارية والعلامات التجارية والتسويق والإدارة والمالية
اختيار الفائزين: سيتم إجراء عملية التقييم من قبل أعضاء لجنة التحكيم بشكل فردي ، بهدف اختيار المرشحين النهائيين لكل فئة
مجلس الامناء
يتألف مجلس الأمناء من أعضاء المجتمع الموهوبين والمدافعين عن الصناعة و العلامات التجارية الذين يشرفون على أهداف بلوستار اوارد والإدارة الاستراتيجية للتكريم. يتحمل أعضاء المجلس مسؤولية موثوقة في إدارة التكريمات والتأكد من أنها تفي بمهمتها
الرعاية
يجوز للعلامات التجارية العملاقة أو صاحبة السمعة المحلية والعالمية رعاية التقييم السنوي لبلوستار اوارد ولكن لايجوز على الاطلاق لهذه العلامات الحصول على أي تتويج في سنة المشاركة بالرعاية ضمانا للشفافية
توفر بلوستار اوارد فرص رعاية فريدة لأي مؤسسة تهدف لتحقيق انفتاح وانتشار للمؤثرين لكبار المهنيين من مجموعة من الصناعات مع تعزيز مكانة علامتهم التجارية
من خلال رعاية هذه الجائزة ، ستتم مشاهدة علامتك التجارية ومنتجاتك / خدماتك من قبل المجموعة المستهدفة من صناع الرأي في المنظمات الرائدة في مصر
لمزيد من المعلومات والتفاصيل الخاصة بالرعاية وحقوقها التي تختلف من عام لأخر ننصح بالتواصل مع ادارة بلوستار اوارد
الاحتفاء بالنجاح
بلوستار اوارد هي منصة جوائز عالمية و منصة اختيار أحترافية لأفضل 20 متسابق للاحتفال بنجاح العلامات التجارية والرؤساء التنفيذيين والشخصيات العامة والمصانع والعلامات التجارية الناشئة محليا ودوليا بهدف التكريم والترويج
تم إنشاء بلوستار اوارد لتكريم وخلق وعي عام بالإنجازات والمساهمات الإيجابية للعلامات التجارية والمصانع والرؤساء التنفيذيين والشخصيات العامة والمهنيين العاملين في مصر. تعتبر بلوستار اوارد تكريم مميزً يستند إلى مكانة العلامة التجارية في السوق في العام الحالي المقاسة حسب تفضيل المستهلك وتحليل الخبراء
تتضمن الجائزة مجموعة من الفئات المناسبة لأي جهة ناجحة في عالم الأعمال ، أو علامة تجارية ، أو مصنع ، أو رؤساء تنفيذيين أو أعضاء منتدبين ، أو شخصيات عامة لسرد قصة نجاحهم
بلوستار اوارد
علامة تجارية مملوكة لميديا حاتم سالم للاعلان المجموعة المالكة والمنظمة سلفا والمانحة لتقييمات وتتويج وجوائز في الفعاليات المحلية و الدولية التالية:
منحت وقيمت مجموعة ميديا حاتم سالم اعتمادا على لجان تقييم مئات الجوائز لجهات وشركات وأفراد وسينمائيين ورعاة دوليين ومحليين منذ عام 1991 وحتى الان وتمتلك المهنية والاحترافية اللازة لتحقيق ذلك
كن النجم
حان الوقت أن نلقي الضوء على هذا النجاح ونسمح لعموم المجتمع الاقتصادي والاعلامي وعموم المهتمين من جمهورك وعملاؤك أن يتعرفوا على هذا النجاح
إن الفوز بجائزة بلوستار اوارد هو أعلى وسام شرفي وبشأنه أن يرفع أعمالك ويبرز علامتك التجارية
استعد.. ستعبر بذلك بفيلم وبرسائل وبوسائط اعلامية واعلانية متعددة. سوف تعبر عن نجاحك وسوف نحتفي به
بلوستار اوارد / قطاع العلامات التجارية
بهدف تكريم أفضل العلامات التجارية في مصر ، فإن بلوستار اوارد للعلامات التجارية هي تصنيف للعلامة التجارية بناءً على دراسة واقعية تم إجراؤها لقياس قوة العلامة التجارية بناءً على معيارين: النجاح الاقتصادي الفعلي وتقييم العلامة ، والجاذبية النفسية للعلامة التجارية في تصور المستهلكين ، الذين يخلقون في نهاية المطاف نجاحها في المستقبل
يتم تكريم أفضل 20 علامة تجارية للجودة والدقة والتميز من خلال لجنة تحكيم تتضمن نخبة من خبراء ، ومدراء أعمال أو سلوك اجتماعي للمستهلكين تجاه العلامة التجارية. تستكشف هذه الجائزة تاريخ وتطوير وإنجازات بعض العلامات التجارية الرائدة في مصر ، وتعرض سبب احترامها الجيد وتقديم رؤى قيمة حول استراتيجية كل علامة تجارية
الفائزون بالجوائز هم من الشركات الكبيرة والشركات متعددة الجنسيات أو الشركات المرتبطة بالحكومة والعامة من مختلف الصناعات التي أظهرت مبادرات قوية لبناء وتنمية علاماتها التجارية
تعد العلامات التجارية المتسابقة ناجحة اقتصاديًا ومرتبطة بالعواطف في أذهان المستهلكين – تلك التي نسميها “أفضل العلامات التجارية”. العلامة التي نقوم بتعظيم الروابط العاطفية والاجتماعية مع السوق وتخلق لها بعدا اقتصاديا وتجاريا
ستُمنح هذه الجائزة إلى العلامات التجارية التي تُظهر بشكل أفضل استراتيجية نمو وحققت مستويات متميزة من المبيعات ، والأرباح عظمت حصتها في السوق بوسائل تشمل التوسع المحلي والدولي ، وتقديم منتجات وخدمات جديدة ، وخلق أسواق جديدة ، وتطوير أو تنوع في المنتجات والخدمات. صُممت هذه الجائزة لعرض أفضل العلامات التجارية للمستهلكين المحليين ، ولتمكين الشركات من تحقيق دور أكبر في الأسواق المصرية والنهوض بتطوير الصناعة والتصدير
بلوستار اوارد / قطاع العلامات التجارية التي تحترم المسؤلية الأجتماعية
هذا التكريم هو للعلامات التجارية التي لها تأثير مجتمعي واضح، والتي تتميز بالاستدامة والتأثير المجتمعي القوي. تتمتع العلامات التجارية المستقلة وذات الابعاد الأخلاقية والمستدامة حول العالم وذات التأثير الايجابي على المجتمعات والأشخاص والكوكب. نريد أن نقدر ونمنح ونرفع من شأن تلك العلامات التجارية التي تعمل من أجل تحقيق أهداف التنمية المستدامة وخلق تأثير إيجابي بطرق ملهمة ومتغيرة عالميًا
تُمنح هذه الجائزة للمؤسسة / العلامة التجارية الأخلاقية الأكثر إلهامًا في مصر – وهي شركة أو منظمة حققت أكبر قدر من المسؤولية الاجتماعية الإيجابية والتأثير الاقتصادي في مجتمع محلي أو عالمي من خلال ممارساتها التجارية والاخلاقية المبتكرة
تم تصميم هذه الجائزة لقياس وتحديد المعايير الأخلاقية الأساسية التي تساعد الشركات على تعزيز شخصية الشركة وتؤمن بأن النزاهة والشفافية تؤثر على ثقة الجمهور والأساس في أي منظمة
العلامات التجارية الصاعدة
يمنح هذا التكريم تقديرًا للعلامات التجارية الناشئة في مصر ، لنتائجها المتميزة من خلال المبادرات التي تظهر التميز في إدارة العلامات التجارية. يتميز الحاصل على الجائزة بأستراتيجيات مبتكرة وفعالة للعلامات التجارية التي دفعت نفسها كعلامة تجارية ناشئة معترف بها في السوق
العلامات التجارية المرشحة ، بغض النظر عن كونها صغيرة أو متوسطة أو كبيرة ، لها وضع استراتيجي لأنها تتمتع بالقدرة على أن تصبح علامات تجارية قوية وفعالة في الحاضر والمستقبل. هذه هي الشركات التي من المتوقع أن يكون لها مستوى كبير من المبيعات والأرباح في المستقبل
دعمت بلوستار اوارد مفهوم العلامات التجارية الصاعدة ، لتحليل وفهم أداء العلامات التجارية بشكل كامل والذي سيساعد المؤسسات على تقييم وتحديد الاستراتيجيات لزيادة الارتقاء بعلاماتها التجارية. من المتوقع أن تحقق العلامات التجارية الناشئة نجاحًا كبيرًا وتحافظ عليه من خلال استخدام مفاهيم مبتكرة وفريدة من نوعها وجذابة للمستهلكين